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Creating a CAN-SPAM Profile

Navigation: Communications > Emails > Settings > CAN-SPAM

  1. From the bottom navigation bar, click Communications
  2. Click Emails. The Email Manager will display.
  3. Click Settings. The CAN-SPAM Profile Settings page will display.



  4. Organization Name: Enter the name of your organization
  5. Organization Email: Enter the email address of your organization
  6. Reply-to-Email: Enter the email address where replies to your organization’s email should be sent
  7. Phone Number: Enter the phone number for your organization
  8. Physical Address: Enter the Address, City, State/Province, Region, Country, and Postal Code of your organization



  9. CAN-SPAM Footer 

    Fireworks has a default CAN-SPAM footer, or you can create a custom footer. If you create a custom footer, there are three merge fields that you’re required to insert into your email.

    • [[SENDER_ADDRESS]] inserts information from the Physical Address Field Group
    • [[OPT_IN_METHOD]] inserts information from the Opt-in Method field on the Basic tab in the recipient’s record and tells the email recipient how you received their email address
    • [[UNSUBSCRIBE LINK]] inserts an opt-out link enabling the email recipient to opt-out of future emails



    1. Click in the footer area where you want to insert the first merge field.
    2. Click Insert
    3. Click Insert Merge Fields
    4. Insert [[SENDER_ADDRESS]] into your CAN-SPAM footer
    5. Repeat steps A-C
    6. Insert [[OPT_IN_METHOD]] into your CAN-SPAM footer
    7. Repeat steps A-C
    8. Insert [[UNSUBSCRIBE_LINK]]  into your CAN-SPAM footer

  1. Click Save Profile. A banner will display confirming that your CAN-SPAM Profile Settings have been updated.